We created a custom generative-AI kiosk that let fans transform into their favorite WWE superstars, fulfilling their core dream. Each fan walked away with a personalized postcard, a souvenir of their experience, and a digital copy to share over social media. For WWE, it extended the thrill beyond the arena; for Minute Maid, it became a cherished brand moment fans carried home both physically and digitally.
The Experience
1.
WHAT
Fan-Owned
Branded Experience
3.
HOW
Custom AI Kiosk Experience
5.
USER EXPERIENCE
Frictionless & memorable
2.
THOUGHT
Fans to superstars
4.
WHY
Value addition & Brand moment
6.
ACHIEVEMENT
High Reach.
Higher Recall
Similar Projects
Similar Projects
Fans That Became The Superstars
Fans That Became The Superstars
Similar Projects
1.
WHAT
Fan-Owned
Branded Experience
2.
THOUGHT
Fans to superstars
3.
HOW
Custom AI Kiosk Experience
4.
WHY
Value addition & Brand moment
5.
USER EXPERIENCE
Frictionless & memorable
6.
ACHIEVEMENT
High Reach. Higher Recall
See it yourself
In seconds, we transformed the fans into WWE Superstars
In seconds, generative AI reimagined the
fans as a WWE Superstar
At three different events
At three different events
See it yourself
See it yourself
This report explores the transformative impact of AR/VR
This report explores the transformative impact of AR/VR
Minute Maid & WWE
Client
USA
Location
Gen AI Kiosk
Set-up
From Spectator to Superstar: A Brand Moment That Made Fans the Story
From Spectator to Superstar: A Brand Moment That Made Fans the Story
The Opportunity
The Opportunity
WWE wanted fans to carry the thrill beyond the arena, while Minute Maid sought a meaningful brand moment that fans could take home, cherish, and share. Yet at WWE events, the die-hard fans who had grown up dreaming of stepping into the ring, of becoming their favorite superstar were surrounded by activations that looked and felt the same and generic. That’s where we saw the opportunity: to rise above the noise with a deeply personal experience that not only captured attention but fulfilled a lifelong dream, letting fans become their WWE hero.
WWE wanted fans to carry the thrill beyond the arena, while Minute Maid sought a meaningful brand moment that fans could take home, cherish, and share. Yet at WWE events, the die-hard fans who had grown up dreaming of stepping into the ring, of becoming their favorite superstar were surrounded by activations that looked and felt the same and generic. That’s where we saw the opportunity: to rise above the noise with a deeply personal experience that not only captured attention but fulfilled a lifelong dream, letting fans become their WWE hero.
Choose Your Opponent
Choose Your Opponent
Choose
Your Partner
Choose
Your Partner
By Frictionless design
By putting fans in the spotlight
By building for social gravity
By Frictionless design
By putting fans in the spotlight
By building for social gravity
We Nailed It? Yes! But how?
We Nailed It? Yes! But how?
Minute Maid & WWE
Client
USA
Location
Gen AI Kiosk
Set-up
The Experience
We created a custom generative-AI kiosk that let fans transform into their favorite WWE superstars, fulfilling their core dream. Each fan walked away with a personalized postcard, a souvenir of their experience, and a digital copy to share over social media. For WWE, it extended the thrill beyond the arena; for Minute Maid, it became a cherished brand moment fans carried home both physically and digitally.
