Immersive Magic for Every Fan: Harry Potter AR Experience
Immersive Magic for Every Fan: Harry Potter AR Experiences
Harry Porter Franchaize
Client
UK
Location
AR Filter & Experience
Set-up
The Opportunity
The Opportunity
For the latest Harry Potter sequel, the brand wanted an activation that went beyond promotion, something that let fans step into the magical world they love. We saw the opportunity to create AR experiences that immersed users in that world, delivered memorable moments, and fueled organic, UGC-driven promotion. Each share sparked a cycle of user-generated content, spreading the magic across social feeds and turning fans into the campaign’s biggest amplifiers.
For the latest Harry Potter sequel, the brand wanted an activation that went beyond promotion, something that let fans step into the magical world they love. We saw the opportunity to create AR experiences that immersed users in that world, delivered memorable moments, and fueled organic, UGC-driven promotion. Each share sparked a cycle of user-generated content, spreading the magic across social feeds and turning fans into the campaign’s biggest amplifiers.
We created two AR experiences. The first was an AR Instagram filter that let fans capture photos and videos with magical Harry Potter elements. This became a powerful UGC driver every share inspired others to try it, creating a continuous loop of content and organic reach. The filter not only amplified the campaign but also gave fans the joy of feeling part of the Harry Potter world.
We created two AR experiences. The first was an AR Instagram filter that let fans capture photos and videos with magical Harry Potter elements. This became a powerful UGC driver every share inspired others to try it, creating a continuous loop of content and organic reach. The filter not only amplified the campaign but also gave fans the joy of feeling part of the Harry Potter world.
The Experience
The Experience
Print AR experience
Print AR experience
The second was a print AR activation that transformed Harry Potter magazines into the magical newspapers from the films. When fans scanned the front page with their smartphones, it came to life, headlines moved, images animated, and the static print turned into a living, magical scene. The effect was jaw-dropping, highly shareable, and left a lasting brand moment by making something as ordinary as a magazine feel truly enchanted.
The second was a print AR activation that transformed Harry Potter magazines into the magical newspapers from the films. When fans scanned the front page with their smartphones, it came to life, headlines moved, images animated, and the static print turned into a living, magical scene. The effect was jaw-dropping, highly shareable, and left a lasting brand moment by making something as ordinary as a magazine feel truly enchanted.
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1.
WHAT
AR Experiences
2.
THOUGHT
Immersion
3.
HOW
AR filters and WebAR
4.
WHY
Promotion and engagement
5.
USER EXPERIENCE
Immersive
6.
ACHIEVEMENT
UGC
Similar Projects
Similar Projects
1.
WHAT
AR Experiences
2.
THOUGHT
Immersion
3.
HOW
AR filters and WebAR
4.
WHY
Promotion and engagement
5.
USER EXPERIENCE
Immersive Fashion. Instant Rewards
6.
ACHIEVEMENT
Value Addition for the customers
1.
WHAT
AR Experiences
3.
HOW
AR filters and WebAR
5.
USER EXPERIENCE
Scan. Transform. Record.
2.
THOUGHT
Immersion
4.
WHY
Promotion and engagement
6.
ACHIEVEMENT
Engagement & Shares
Similar Projects
Similar Projects
