Similar Projects
Similar Projects
1.
1.
WHAT
WHAT
Interactive AR Activation
Interactive AR Activation
2.
2.
THOUGHT
THOUGHT
Playful Brand Integration
Playful Brand Integration
3.
3.
HOW
HOW
QR + WebAR
QR + WebAR
4.
4.
WHY
WHY
UGC & Fan Immersion
UGC & Fan Immersion
5.
5.
USER EXPERIENCE
USER EXPERIENCE
Scan. Transform. Record.
Scan. Transform. Record.
6.
6.
ACHIEVEMENT
ACHIEVEMENT
Engagement & Shares
Engagement & Shares
1.
WHAT
Interactive AR Activation
3.
HOW
QR + WebAR
5.
USER EXPERIENCE
Scan. Transform. Record.
2.
THOUGHT
Playful Brand Integration
4.
WHY
UGC & Fan Immersion
6.
ACHIEVEMENT
Engagement & Shares
Similar Projects
Similar Projects
We took care of the detailing
We took care of the detailing
We took care of the detailing
See it yourself
Recorded with real smile and 3D characters in a branded universe.
Recorded with real smile and 3D characters in a branded universe.
Scan QR or tap the link, no app, no friction.
Scan QR or tap the link, no app, no friction.
Scan QR or tap the link, no app, no friction.
We built a mobile-first, WebAR activation, no apps, no barriers, just instant immersion. Turned fans from spectators into content creators and brand ambassadors for the brand.
Kids could transform into Gabby-inspired characters.
Record personalized, branded videos.
Export and share instantly across social media platforms.
The Experience
The Experience
We built a mobile-first, WebAR activation, no apps, no barriers, just instant immersion. Turning fans from spectators into content creators and brand ambassadors for the brand.
Kids could transform into Gabby-inspired characters.
Record personalized, branded videos.
Export and share instantly across social media platforms.
Spatial AR
Spatial AR
Set-up
Set-up
USA
USA
Location
Location
Gabby’s Dollhouse
Gabby’s Dollhouse
Client
Client
The Opportunity
The Opportunity
The Opportunity
Gabby’s Dollhouse had already won young hearts, but the bigger opportunity lay in participation, where they wanted to step inside the fairyland and create their own moments. We saw this as a chance to strengthen brand retention beyond the show.
Gabby’s Dollhouse had already won young hearts, but the bigger opportunity lay in participation, where they wanted to step inside the fairyland and create their own moments. We saw this as a chance to strengthen brand retention beyond the show.