Screen recording of whole exp
Screen recording of whole exp
Screen recording of whole exp
Follow the arrow
Follow the arrow
Follow the arrow
Find your treasure
Find your treasure
Find your treasure
Win your prize
Win your prize
Win your prize
Scan & Enter
The store becomes a play zone. AR treasure chests appeared within the retail environment, each hiding one of Shahi Masala’s prized ingredients.
Hunt Ingredients
Shoppers had to move, search, and uncover the AR chests, mirroring the process of sourcing rare spices.
Beat the clock & win
With a time limit ticking down, finding all treasures meant instant rewards.
Scan & Enter
The store becomes a play zone. AR treasure chests appeared within the retail environment, each hiding one of Shahi Masala’s prized ingredients.
Hunt Ingredients
Shoppers had to move, search, and uncover the AR chests, mirroring the process of sourcing rare spices.
Beat the clock & win
With a time limit ticking down, finding all treasures meant instant rewards.
Scan & Enter
The store becomes a play zone. AR treasure chests appeared within the retail environment, each hiding one of Shahi Masala’s prized ingredients.
Hunt Ingredients
Shoppers had to move, search, and uncover the AR chests, mirroring the process of sourcing rare spices.
Beat the clock & win
With a time limit ticking down, finding all treasures meant instant rewards.
1.
WHAT
AR
Treasure Hunt
3.
HOW
Gamification
5.
USER EXPERIENCE
Immersive, exciting and rewarding
2.
THOUGHT
Differentiation
4.
WHY
Shopper Attention
6.
ACHIEVEMENT
Conversion
Similar Projects
Similar Projects
Similar Projects
Similar Projects
1.
WHAT
AR
Treasure Hunt
2.
THOUGHT
Differentiation
3.
HOW
Gamification
4.
WHY
Shopper Attention
5.
USER EXPERIENCE
Immersive, exciting and rewarding
6.
ACHIEVEMENT
Conversion
Web AR experience
Web AR experience
Similar Projects
1.
WHAT
AR
Treasure Hunt
2.
THOUGHT
Differentiation
3.
HOW
Gamification
4.
WHY
Shopper Attention
5.
USER EXPERIENCE
Immersive, exciting and rewarding
6.
ACHIEVEMENT
Conversion
The Spicy Idea
The Spicy Idea
We created a gamified AR experience, and gave consumers a way to live the brand’s promise: that every spice is a treasure, discovered with care. An activation designed not only to win attention at the shelf but to etch Shahi Masala into the minds of consumers far beyond the festive rush.
We created a gamified AR experience, and gave consumers a way to live the brand’s promise: that every spice is a treasure, discovered with care. An activation designed not only to win attention at the shelf but to etch Shahi Masala into the minds of consumers far beyond the festive rush.
We created a gamified AR experience, and gave consumers a way to live the brand’s promise: that every spice is a treasure, discovered with care. An activation designed not only to win attention at the shelf but to etch Shahi Masala into the minds of consumers far beyond the festive rush.
The Activation
Inside key Reliance retail stores across Kolkata, branded Sunrise booths invited shoppers to scan a QR code. With no app download or learning curve, the experience launched instantly.
Inside key Reliance retail stores across Kolkata, branded Sunrise booths invited shoppers to scan a QR code. With no app download or learning curve, the experience launched instantly.
The Activation
From casual footfall to active brand participants, the campaign shifted attention into intention. Sunrise Shahi Masala didn’t just stand out during the Bengali New Year rush; it stood apart, etching its purity and value into the hearts and minds of consumers.
From casual footfall to active brand participants, the campaign shifted attention into intention. Sunrise Shahi Masala didn’t just stand out during the Bengali New Year rush; it stood apart, etching its purity and value into the hearts and minds of consumers.
From casual footfall to active brand participants, the campaign shifted attention into intention. Sunrise Shahi Masala didn’t just stand out during the Bengali New Year rush; it stood apart, etching its purity and value into the hearts and minds of consumers.
The Outcome
The Hunt for Purity: Sunrise x
Bengali New Year
The Hunt for Purity: Sunrise x Bengali New Year
ITC Sunrise
Client
ITC Sunrise
Client
AR Mobile Experience
Set-up
Kolkata, West Bengal
Location
AR Mobile Experience
Set-up