The Collective
Client
4 Aditya Birla Stores
Location
VR headsets
Set-up
We created a mixed reality experience. Using a VR headset, shoppers stepped through a mystical portal that appeared in their surroundings and entered destinations like the Amalfi Coast or Ibiza.
There, they could move freely, explore the exotic setting, and discover interactive touchpoints along the way. At each touchpoint such as café, nightclub, or gallery, they experienced curated looks for the occasion, wishlisted their favorites, and exited with in-store discount coupons. The result was a memorable journey that blended discovery, personalization, and reward, transforming seasonal browsing into an immersive brand experience.
The Experience
We created a mixed reality experience. Using a VR headset, shoppers stepped through a mystical portal that appeared in their surroundings and entered destinations like the Amalfi Coast or Ibiza.
There, they could move freely, explore the exotic setting, and discover interactive touchpoints along the way. At each touchpoint such as café, nightclub, or gallery, they experienced curated looks for the occasion, wishlisted their favorites, and exited with in-store discount coupons. The result was a memorable journey that blended discovery, personalization, and reward, transforming seasonal browsing into an immersive brand experience.
The Experience
Delhi
Bangalore
Flow where it takes you
Start your journey
Enter the portal to explore
Choose location
Interactive touch points
Choose outfit, based on location
Outfit details
Wishlist outfit
Product link to website
Added Value & Exclusivity
1.
WHAT
VR Holiday
Wardrobe Journey
3.
HOW
Curated looks tied
to destinations & occasions
5.
USER EXPERIENCE
Immersive and memorable
2.
THOUGHT
Exploration
4.
WHY
Exploration into purchase intent
6.
ACHIEVEMENT
Value addition and brand engagement
Similar Projects
Similar Projects
Similar Projects
Similar Projects
1.
WHAT
VR Holiday
Wardrobe Journey
2.
THOUGHT
Exploration
3.
HOW
Curated looks tied
to destinations & occasions
4.
WHY
Exploration into purchase intent
5.
USER EXPERIENCE
Immersive and memorable
6.
ACHIEVEMENT
Value addition and brand engagement
Hyderabad
Mumbai
Similar Projects
1.
WHAT
VR Holiday
Wardrobe Journey
2.
THOUGHT
Exploration
3.
HOW
Curated looks tied
to destinations & occasions
4.
WHY
Exploration into purchase intent
5.
USER EXPERIENCE
Immersive and memorable
6.
ACHIEVEMENT
Value addition and brand engaggement
The Opportunity
The Opportunity
The Collective wanted to add meaningful value to its customers by enhancing their holiday shopping journeys. Knowing that their clientele often travels to exotic summer destinations, we saw an opportunity for the brand to step in as a stylist, preparing them for real experiences like dinners on the Amalfi Coast or parties in Ibiza. Wavelaps designed an immersive journey where customers could virtually explore destinations and unlock curated looks for each occasion, reinforcing The Collective’s role as a trusted luxury curator and adding tangible value to its clientele.
The Collective wanted to add meaningful value to its customers by enhancing their holiday shopping journeys. Knowing that their clientele often travels to exotic summer destinations, we saw an opportunity for the brand to step in as a stylist, preparing them for real experiences like dinners on the Amalfi Coast or parties in Ibiza. Wavelaps designed an immersive journey where customers could virtually explore destinations and unlock curated looks for each occasion, reinforcing The Collective’s role as a trusted luxury curator and adding tangible value to its clientele.
Not just like it, buy it
Not just like it, buy it
The Collective
Client
4 Aditya Birla Stores
Location
VR headsets
Set-up
The Collective
Client
4 Aditya Birla Stores
Location
VR headsets
Set-up
Wardrobe for Every Destination: The Collective’s Holiday Activation
Wardrobe for Every Destination:
The Collective’s Holiday Activation
Wardrobe for Every Destination: The Collective’s Holiday Activation
Hyderabad
Hyderabad
Mumbai
Mumbai
Delhi
Delhi
Bangalore
Bangalore
Web AR experience
Web AR experience
Flow where it takes you
Start your journey
Enter the portal to explore
Choose location
Interactive touch points
Choose outfit, based on location
Outfit details
Wishlist outfit
Product link to website
Added Value & Exclusivity
With the WebAR version, we took the experience beyond the store. No headset, no downloads, just a smartphone camera. The flow stayed identical, curated looks, wishlisting, and conversion tools, but now scaled to every pocket and beyond the stores.
Immersive Web AR Experience
With the WebAR version, we took the experience beyond the store. No headset, no downloads, just a smartphone camera. The flow stayed identical, curated looks, wishlisting, and conversion tools, but now scaled to every pocket and beyond the stores.
Immersive Web AR Experience
With the WebAR version, we took the experience beyond the store. No headset, no downloads, just a smartphone camera. The flow stayed identical, curated looks, wishlisting, and conversion tools, but now scaled to every pocket and beyond the stores.
Immersive Web
AR Experience