The Collective
Client
4 Aditya Birla Stores
Location
VR Headset
Set-up
The Collective
Client
VR Headset
Set-up
Fashion Gamified: The Collective's MR Experience
Fashion Gamified: The Collective's MR Experience
Shoppers walked into the store, put on a VR headset, and stepped into a mixed reality experience. It began with a styling challenge to choose the right shirt for an occasion such as a Saturday night or a lunch date. After selecting the correct option, the space around them filled with floating interactive bubbles, each displaying shirt choices. They moved through the environment, popped the right bubble, and unlocked a cinematic film on a theatre-sized virtual screen. The journey ended with a special discount coupon, bridging immersive play with real-world purchase.
Shoppers walked into the store, put on a VR headset, and stepped into a mixed reality experience. It began with a styling challenge to choose the right shirt for an occasion such as a Saturday night or a lunch date. After selecting the correct option, the space around them filled with floating interactive bubbles, each displaying shirt choices. They moved through the environment, popped the right bubble, and unlocked a cinematic film on a theatre-sized virtual screen. The journey ended with a special discount coupon, bridging immersive play with real-world purchase.
Immersive Experience
Immersive Experience
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
After selecting the correct option, the immediate environment around the user fills with floating interactive bubbles, each containing different shirt choices
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
A correct choice triggered a cinematic film on a theatre-sized virtual screen, followed by a special discount coupon redeemable in-store, linking immersive play with real purchase.
WebAR brings the same shirt-to-occasion journey to any smartphone, no headset required! Customers engaged, learned, and converted from anywhere, turning seasonal retail into a scalable, always-on sales tool.
WebAR brings the same shirt-to-occasion journey to any smartphone, no headset required! Customers engaged, learned, and converted from anywhere, turning seasonal retail into a scalable, always-on sales tool.
WebAR Experience
WebAR Experience
Don't just like it, buy it
Don't just like it, buy it
Web AR experience
Web AR experience
We reimagined the same Mixed-Reality styling treasure hunt experience for mobile devices, turning any smartphone into an activation touchpoint and extending the phygital journey beyond the stores.
We reimagined the same Mixed-Reality styling treasure hunt experience for mobile devices, turning any smartphone into an activation touchpoint and extending the phygital journey beyond the stores.
Similar Projects
1.
WHAT
Gamified MR Experience
2.
THOUGHT
Fashion made immersive & fun
3.
HOW
Gamified MR touchpoints
4.
WHY
Turn engagement into action
5.
USER EXPERIENCE
Immersive Fashion. Instant Rewards
6.
ACHIEVEMENT
Value Addition for
the customers
Similar Projects
Similar Projects
1.
WHAT
Gamified MR Experience
2.
THOUGHT
Fashion made immersive & fun
3.
HOW
Gamified MR touchpoints
4.
WHY
Turn engagement into action
5.
USER EXPERIENCE
Immersive Fashion. Instant Rewards
6.
ACHIEVEMENT
Value Addition for
the customers
1.
WHAT
Gamified MR Experience
3.
HOW
Gamified MR touchpoints
5.
USER EXPERIENCE
Immersive Fashion. Instant Rewards
2.
THOUGHT
Fashion made immersive & fun
4.
WHY
Turn engagement into action
6.
ACHIEVEMENT
Value Addition for the customers
Similar Projects
Similar Projects
The Opportunity
The Opportunity
The Collective wanted its summer shirt collection to stand out by adding real value, not just a one-off push. The brief: create an exclusive, memorable experience that deepened connection with the collection and elevated the in-store journey. This opened an opportunity to move beyond passive browsing. Through gamified discovery, shirts were framed for real occasions, from cafés to nightclubs, ending with in-store coupons, and shoppers left entertained, informed, and motivated to buy, while The Collective reinforced its role not only as luxry brand but also as a trusted style guide.
The Collective wanted its summer shirt collection to stand out by adding real value, not just a one-off push. The brief: create an exclusive, memorable experience that deepened connection with the collection and elevated the in-store journey. This opened an opportunity to move beyond passive browsing. Through gamified discovery, shirts were framed for real occasions, from cafés to nightclubs, ending with in-store coupons, and shoppers left entertained, informed, and motivated to buy, while The Collective reinforced its role not only as luxry brand but also as a trusted style guide.
From Play to Payoff
From Play to Payoff
