Scan the QR on the gift tag
The gift box magical experience
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The User Flow
The User Flow
Giftee’s Experience
Giftee’s Experience
For the giftee, unwrapping became a fully augmented experience. Scanning the QR tag triggered The Collective’s gift box to appear in 3D within their environment, unfolding to reveal a vibrant, dynamic message that integrated seamlessly around them. The greeting was woven into this immersive AR moment, making the gift feel alive and personalized. Giftee could record, save, and share the experience.
For the giftee, unwrapping became a fully augmented experience. Scanning the QR tag triggered The Collective’s gift box to appear in 3D within their environment, unfolding to reveal a vibrant, dynamic message that integrated seamlessly around them. The greeting was woven into this immersive AR moment, making the gift feel alive and personalized. Giftee could record, save, and share the experience.
Similar Projects
1.
WHAT
AR Gifting Experience
2.
THOUGHT
Personalisation
3.
HOW
Personalised AR Greetings
4.
WHY
Memorable and Captivating
5.
USER EXPERIENCE
Frictionless and Surprising
6.
ACHIEVEMENT
Brand Positioning in the relevant segment
1.
WHAT
AR Gifting Experience
3.
HOW
Personalised AR Greetings
5.
USER EXPERIENCE
Frictionless and Surprising
2.
THOUGHT
Personalisation
4.
WHY
Memorable and Captivating
6.
ACHIEVEMENT
Brand Positioning
in the relevant segment
The Opportunity
The Opportunity
The Collective, a luxury brand built on the promise of delivering more than just premium retail, has always focused on creating meaningful value for its customers. The festive season presented a strategic moment to deepen this relationship. We identified an opportunity to position the brand as a curator of elevated experiences rather than merely a point of purchase. By tapping into the high emotional currency of festive gifting, we crafted an immersive AR experience that positioned the brand as a lifestyle storyteller and tastemaker, while driving organic amplification among its most relevant customer segment
The Collective, a luxury brand built on the promise of delivering more than just premium retail, has always focused on creating meaningful value for its customers. The festive season presented a strategic moment to deepen this relationship. We identified an opportunity to position the brand as a curator of elevated experiences rather than merely a point of purchase. By tapping into the high emotional currency of festive gifting, we crafted an immersive AR experience that positioned the brand as a lifestyle storyteller and tastemaker, while driving organic amplification among its most relevant customer segment
We crafted an immersive AR experience that elevated the act of gifting. Whenever a customer bought a product for gifting, the store team attached a custom QR tag to the package. A dedicated microsite was designed to be used seamlessly at the point of sale. The sales representative would simply scan the QR tag and collect a few key details, like the name of the gifter and the name of the giftee. The customer could then choose from a curated set of festive greetings as per the occasion. On receiving the gift, the giftee simply scanned the QR tag with any camera, no app needed, and experienced a personalized AR experience that conveyed warm wishes from the gifter, making the moment unforgettable and shareable.
We crafted an immersive AR experience that elevated the act of gifting. Whenever a customer bought a product for gifting, the store team attached a custom QR tag to the package. A dedicated microsite was designed to be used seamlessly at the point of sale. The sales representative would simply scan the QR tag and collect a few key details, like the name of the gifter and the name of the giftee. The customer could then choose from a curated set of festive greetings as per the occasion. On receiving the gift, the giftee simply scanned the QR tag with any camera, no app needed, and experienced a personalized AR experience that conveyed warm wishes from the gifter, making the moment unforgettable and shareable.
The Experience
The Experience
Gifting became exclusive with Augmented Reality: The Collective’s AR gifting experience
Gifting became exclusive with Augmented Reality: The Collective’s AR gifting experience
The Collective
Client
India
Location
Web AR
Set-up
Introduction
Scan the QR on the gift tag
Fill Up the details
Gift Personalization Portal
Gift Personalization Portal